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How to use predictive APIs for 'Next Best Action'-marketing based on various datasets, predictive APIs and BigML's infrastructure.
Datatrics makes predictive marketing accessible, actionable and easy to use. With Datatrics, small and medium-sized enterprises can easily integrate their data, gain valuable insights and get actionable results that help them - and their team - to reach marketing goals. As Chief Technology Officer, Bas is responsible for the strategic development of the platform. Previously, Bas has worked in similar roles for Green Orange Digital Marketing and the financial analytics startup StockFluence.
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We will look at ways of applying data science and machine learning to better understand customers and improve their user experience. From a practical industry-application perspective, we will discuss the following: measuring popularity, statistical significance in A/B testing, survival analysis, predictive lifetime value and recommendation systems. We will review the concepts and some of the math behind these, while also addressing the real world challenges faced by many of these implementations.
Vinny is a Senior Data Scientist and Professor at Metis. Previously, he was a Lead Data Scientist at High 5 Games and an R&D Programmer at Blue Sky Studios (the animation company that made Ice Age, Rio and Peanuts).