[Tutorial] Predicting Customer Behavior — Vinny Senguttuvan (Metis)

We will look at ways of applying data science and machine learning to better understand customers and improve their user experience. From a practical industry-application perspective, we will discuss the following: measuring popularity, statistical significance in A/B testing, survival analysis, predictive lifetime value and recommendation systems. We will review the concepts and some of the math behind these, while also addressing the real world challenges faced by many of these implementations.


Vinny is a Senior Data Scientist and Professor at Metis. Previously, he was a Lead Data Scientist at High 5 Games and an R&D Programmer at Blue Sky Studios (the animation company that made Ice Age, Rio and Peanuts).