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Predict what color of shoes your customer wants to buy next! — Bas Nieland (Datatrics)

How to use predictive APIs for 'Next Best Action'-marketing based on various datasets, predictive APIs and BigML's infrastructure.


Datatrics makes predictive marketing accessible, actionable and easy to use. With Datatrics, small and medium-sized enterprises can easily integrate their data, gain valuable insights and get actionable results that help them - and their team - to reach marketing goals. As Chief Technology Officer, Bas is responsible for the strategic development of the platform. Previously, Bas has worked in similar roles for Green Orange Digital Marketing and the financial analytics startup StockFluence.